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What Is SEO and SEM?Sometimes you will find that a few website optimisation companies will throw a few choice abbreviated words your way and expect you to understand! We will run through the most common ways and benefits of Search Engine Optimisation.SEO - Search Engine OptimisationSearch engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. SEM - Search Engine MarketingSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.* taken from Wikipedia |
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